Trends and developments
The selection committee for the Young Designer Award praises the extremely professional approach that they were struck by during the assessment of the submissions this year, and especially the work of the finalists. Strong visual presentations and multidisciplinary cooperation were the rule rather than the exception this year. Above all, this generation of designers appears to be comfortable with putting their egos to one side and setting to work with sincerity and modesty. The submissions show a shift has taken place from focusing on the product to the process. This means that it is more common that prototypes are presented as finished products and the development of a product becomes part of the story that the designer wants to tell.
Dutch Design Awards
The Dutch Design Awards (DDA) are internationally renowned prizes for the best in the field of Dutch design. The Young Designer Award is a special encouragement prize for young talent. From all the submissions, the committee, under the auspices of Saskia van Stein (Bureau Europa), selected three finalists this year. In October the international jury of professionals will announce the winners.