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2014 HENRY VAN DE VELDE LABELS
Every year Design Flanders presents the Henry van de Velde Labels. These labels for products and services that were launched on the market in the foregoing year have become a reference in the Flemish and international design market.
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Posted 11 September 2014
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On Monday 25 August, the jury awarded the 2014 Henry van de Velde Label to 15 products. This was the culmination of quite a process. Companies and designers submitted almost 160 products and services. These submissions were then presented anonymously to the jury during a first session. More than 80 products and services made it into the second round during which they were exhibited “live” in the Design Flanders Gallery. The space has never been as full as this year. Everything was tested and examined in detail during this second round.
The jury was impressed by the high level and the good design of the submissions. As a consequence, it was no easy matter to identify those products that really stood out and distinguished themselves from the others, as well as fulfilling the most rigorous design criteria. The product or service must be contemporary and innovative; must have aesthetic qualities; a great deal of thought must have gone into even the smallest details; must be functional and easy to use; must be sustainable and environmentally-friendly.
Naturally you can also find the Henry van de Velde Labels on our website: http://designvlaanderen.be/awards_labels/henry-van-de-velde-labels-2014. The labels of the previous years are also listed here.
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DAILY NEEDS
Daily Needs
A modular programme for gardening and keeping smaller livestock (chicken coop, vegetable beds, garden storage)
Design: Wim and Bob Segers (Studio Segers)
Company: Daily Needs
www.studiosegers.be
Daily Needs is a modular programme for gardening and keeping smaller livestock. A project that is socially, ecologically and economically relevant. Facilities to grow vegetables, to store garden tools, to keep chickens and so on.
The aesthetics and shapes of Daily Needs refer to the archetypical house shape.
The product is made of Thermowood, a thermally modified type of pine from European forests. This wood makes the product look natural and gradually turns grey, while retaining a nice sheen. The substructure is made of black concrete plex. Daily Needs can be used in any natural surroundings, like city gardens, terraces and public spaces as well as in care or nursing homes because of the materials with which it is made.
The project had its beginnings in the DoDesign innovation project, in collaboration with MAD-faculty (Khlim/PXL), Design Culture Platform (Province of Limburg), IDE, Leuven-MRC and REcentre, and also through the support of the City of Genk and the Government of Flanders.
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“AL SLAPEND RIJK WORDEN” (GROW RICH WHILE YOU SLEEP)
“Al slapend rijk worden”
Bed linens
Design: SLLD, Sofie Lachaert + Luc d’Hanis
Company: Verilin
Photographer: Jean Godecharle
Photo source: Tranches de Vie – Grand Hornu Images 2014
www.lachaert.com, www.verilin.be
These bed linens are the result of a joint project between the SLLD duo, Sofie Lachaert and Luc d’Hanis, and Verilin, a textile manufacturer specialising in traditional Jacquard weaving. They used a weave of flax and satin cotton in order to regulate the body temperature, increase the moisture absorption capacity and give the bed linens a pleasant feel.
The design on the bed linens refers to the play of water mark lines on bank notes. Transposing these complex designs into a Jacquard design is very complicated because each structure has to be transposed into an alliance with texture. Besides taking into account the technical properties of the machines, the designer also has to think about the stability of the joins in the weft as well as optimum colour rendering and the correct placement.
The design requires a new approach to Jacquard weaving. Here the woven threads become part of the concept. They trace the background with lines that evoke the graphic pattern of the bank note. The nominal value of the bank note has disappeared however, as a sign of the relativity of its value, the vanity of speculation, the fragility of power based on wealth. What remains is the intrinsic beauty of the coloured curves.
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THE PURPOSE OF THE HENRY VAN DE VELDE LABELS
The Henry van de Velde label is a quality label for designers and companies. It places well designed products in the spotlight, drawing attention to them through press releases, an exhibition at the BOZAR (Centre for Fine Arts, Brussels), a free catalogue and entitling the manufacturers and designers to use the label themselves.
It also fosters trust in the product among manufacturers, retailers, the media and purchasers.
Besides this it also contributes to the image building and enhances the reputation of the product and its manufacturer. It encourages designers to constantly give the best they have to give.
The organiser Design Flanders seeks to pursue a far-reaching objectivity. The submissions are anonymous and the Henry van de Velde Label is a free label. Products that really stood out in the past year thus receive additional attention.
Presentation of the 2014 Henry van de Velde Labels
This year is the 21st time that the Henry van de Velde Awards will be presented. While the Henry van de Velde Labels were created more recently, together with the Awards, they have now come of age in their move to the BOZAR.
After several gratifying years, the Henry van de Velde Awards & Labels will no longer be presented in the “De Schelp” hall of the Flemish Parliament. Instead we have invited the entire design community to attend the ceremony on Friday 9 January at 7.30 p.m., in the Henry LeBoeuf Hall of the BOZAR. Here we will see in the New Year, celebrate the new Henry van de Velde Labels and find out who the winners are of the Henry van de Velde Awards.
Exhibition of the 2014 Henry van de Velde Labels
The free exhibition of the Henry van de Velde Awards & Labels will also move to the Bozar. You will be able to see the Henry van de Velde Labels along with the Henry van de Velde Awards in four accessible galleries along the Horta Hall and en route to the temporary galleries of the Museum for Central Africa.
The exhibition will run from 10 January 2015 to 15 February 2015.
Design Vlaanderen (kantoren)
Koloniënstraat 56
B-1000 Brussel
+32 (0)2-2276060
info@designvlaanderen.be
http://designvlaanderen.be
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